Can’t be done unless you actually know what is expected in the first place.
Meeting an expectation only creates a neutral response. To create long term, loyal customers you must exceed expectations. This means going above and beyond what was expected in the first place.
Too often in business we try to add a gimmick to get customer loyalty, yet we have failed to keep the simple promise of the business.
Step number one is always to keep the promise we made. This at least gives us a chance to meet expectations.
Then we might find a way to exceed expectations.
What are the promises you are making? The overt and covert promises?
How do you set yourself as different to others? And then ensure that the difference is kept as a promise?
Once these basics are covered, we might then consider how we exceed expectations.
To consider it possible to exceed expectations without the basics in place is a wish that will never stand.
Photo taken August 15th 2019
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About Dr Christine McDougall
CREATING A WORLD WHERE SYNTROPIC ENTERPRISES ARE UBIQUITOUS. SYNTROPIC = MOVING TO A HIGHER ORDER TOWARDS AN ETERNALLY REGENERATIVE UNIVERSE =LEAVING EARTH AND ALL HER CREATURES IN BETTER SHAPE FOR HAVING EXISTED
As the principal of 2:23AM – She works with leaders and enterprises globally who have a commitment to being the pioneers of enterprise change. Christine has the ability to completely re-imagine business, its role in our world, and its potential for a future for all humans. She experiences a deeper level of truth than most through applying synergetics (Buckminster Fuller’s anticipatory design science), and has a way of articulating this so others can see it as well. Christine questions the most basic assumptions that drive our complex systems and can map that back to what is needed today. She is committed to the creation of Syntropic enterprises as ubiquitous.
To learn more visit www.223am.com
P.S. Whenever you’re ready… here are 5 ways I can help you steward your enterprise for a world with a future.
1. Purchase the ebook, Speak the Truth for just $10. Our most important work is in human to human relationships. Often the greatest pain of our lives is when these relationships at home and in our work break down. This is a powerful tool that has restored the human connection in many of the most broken relationships. The 7 step process covered in Speak the Truth has been delivered to thousands around the world.
2. Masterclasses – (1) Unplanning Obsolescence, (2) Enterprise Architecture and (4) Syntropic Enterprise Design and Strategy. These three Masterclasses make up a new school of business and enterprise design for a world with a future. For more;
3. Enterprise Architecture Launchpad – a four day intensive experience for enterprise teams of up to twenty to shift towards becoming a Syntropic Enterprise. For more information.
4. The Global Constellation of MapMakers designing enterprise for a world with a future. A community of MapMakers and Starwalkers supporting each other on designing Syntropic Enterprise. Read more here.
5. Off-site retreats for Steward leaders in the process of deep change. Be this change personal, at the enterprise level, or both. Rather than a “health retreat/spa” step into a space that enables both self refection and other refection towards the fullest expression of your Pattern Integrity in the world. To apply.
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