Impact vs Influence

The word impact is used often in our fast paced entrepreneurial world. To make an impact is a goal of many.

Yet to impact means to push into, drive into, strike against. It has a hard energy to it, with a touch of domination.

In times where the overbalance of energy is aggressive, polarising, and driven, we might consider using a different approach and a different way to describe our approach.

To influence means to flow into. Its origins are from French, meaning emanation from the stars that acts upon ones character and destiny. It has its roots in astrology, in the larger influence of greater patterns, like the stars and heavens. 

To impact is to push, like an impacted tooth. To influence means to create a field where new patterns of flow might emerge.

There are occasions where pushing is the most appropriate tool. We all need a push at times. We are impacted by major events in our lives that have us pause and reconsider the path we have chosen. Life threatening illness, the death of a loved one, loss of work…

However, if we influence through applying a gravitational like attractive force that invites flow and is aligned with Cosmological patterns, we will get a very different response. 

Impact or influence? The difference matters.

Photo Taken July 2nd, 2019

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About Dr Christine McDougall


As the principal of – She works with leaders and enterprises globally who have a commitment to being the pioneers of enterprise change. Christine has the ability to completely re-imagine business, its role in our world, and its potential for a future for all humans. She experiences a deeper level of truth than most through applying synergetics (Buckminster Fuller’s anticipatory design science), and has a way of articulating this so others can see it as well. Christine questions the most basic assumptions that drive our complex systems and can map that back to what is needed today. She is committed to the creation of Syntropic enterprises as ubiquitous.

To learn more visit

P.S. Whenever you’re ready… here are 5 ways I can help you steward your enterprise for a world with a future.

1. Purchase the ebook, Speak the Truth for just $10. Our most important work is in human to human relationships. Often the greatest pain of our lives is when these relationships at home and in our work break down. This is a powerful tool that has restored the human connection in many of the most broken relationships. The 7 step process covered in Speak the Truth has been delivered to thousands around the world.

2. Masterclasses – (1) Unplanning Obsolescence, (2) Enterprise Architecture and (4) Syntropic Enterprise Design and Strategy. These three Masterclasses make up a new school of business and enterprise design for a world with a future. For more

3. Enterprise Architecture Launchpad – a four day intensive experience for enterprise teams of up to twenty to shift towards becoming a Syntropic Enterprise. For more information.

4. The Global Constellation of MapMakers designing enterprise for a world with a future. A community of MapMakers supporting each other on designing Syntropic Enterprise. Read more here.

5. Off-site retreats for Steward leaders in the process of deep change. Be this change personal, at the enterprise level, or both. Rather than a “health retreat/spa” step into a space that enables both self refection and other refection towards the fullest expression of your Pattern Integrity in the world. To apply.

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