Business as art

Art is greater than a painting, is is the creative expression that offers both a brutally honest and axis tilting experience of the world.

Art is meant to transform. To invite the unconsidered questions to arise. To leave us breathless. To shock us from compliance.

We are all born artists. Children love to draw, whether the medium be paint, a stick on dirt, fingers in sand. To mix up things, to break down, build up, discover, uncover.

Business in its current form has stripped any connectivity to art, creativity, animation, aliveness, humanity…it is more robotic than the robots.

No wonder humans are literally dying for meaning, for relevance. 

To restore art to business, to have business become art, is to bring back beauty, connectivity, care, love, the sacred, the reverent.

How did we ever image a world where our daily lives are at least eight hours separated from beauty, love, creativity, joy, meaning, purpose, generosity…from art as an expression of our work? 

Business as art is essential to a Syntropic Enterprise. Generativity, creativity, love…towards an eternally regenerative Universe… is possible…

Towards this we might dedicate our days.

Photo taken September 18th, 2019

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About Dr Christine McDougall


As the principal of – She works with leaders and enterprises globally who have a commitment to being the pioneers of enterprise change. Christine has the ability to completely re-imagine business, its role in our world, and its potential for a future for all humans. She experiences a deeper level of truth than most through applying synergetics (Buckminster Fuller’s anticipatory design science), and has a way of articulating this so others can see it as well. Christine questions the most basic assumptions that drive our complex systems and can map that back to what is needed today. She is committed to the creation of Syntropic enterprises as ubiquitous.

To learn more visit

P.S. Whenever you’re ready… here are 6 ways I can help you steward your enterprise for a world with a future.

1. Purchase the ebook, Speak the Truth for just $10. Our most important work is in human to human relationships. Often the greatest pain of our lives is when these relationships at home and in our work break down. This is a powerful tool that has restored the human connection in many of the most broken relationships. The 7 step process covered in Speak the Truth has been delivered to thousands around the world.

2. Masterclass – Syntropic Enterprise Design and Strategy. The masterclass seeds a new school of business and enterprise design for a world with a future. For more

3. Enterprise Architecture Launchpad – a four day intensive experience for enterprise teams of up to twenty to shift towards becoming a Syntropic Enterprise. For more information.

4. Unplanning Obsolescence One Day Strategy Session – a team experience to consider a whole systems approach to strategy through becoming a Syntropic Enterprise.

5. Off-site retreats for Steward leaders in the process of deep change. Be this change personal, at the enterprise level, or both. Rather than a “health retreat/spa” step into a space that enables both self refection and other refection towards the fullest expression of your Pattern Integrity in the world. To apply.

6. Warm Data Labs – to consider a trans-contextual response to complex problems, evoking the collective brilliance available when we look at the whole system by design. To apply.

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