Creating Better

Humans need a higher purpose that keeps us from falling into our petty small bickering and self absorbed tendencies.

If you find yourself in one of those small conversations it only takes one person to remind us of our larger purpose to lift us out of our pettiness.

When the company you work with has a purpose that is too small, find a bigger purpose that includes the smaller one if possible or is at least in alignment with it.

The alternative is to feel a victim of our circumstance, and as such, powerless. 

At the least notice that which you complain about and look at yourself as to how you too might be doing the very same thing. Ideally surround yourself with people who love you enough to point out your hypocrisy.

Looking into our current world the hypocrisy is screaming as loudly as those in power who preach without believing they need to live their preaching.

This is the work of stewarding a more beautiful world. Constantly turning into ourselves and cleaning our own BS. Then getting back to work creating better.

Photo taken July 3rd, 2020

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About Christine McDougall


As the Founder and Chief Steward of – Christine works with leaders and enterprises globally who have a commitment to being the pioneers of enterprise change. Christine has the ability to completely re-imagine business, its role in our world, and its potential for a future for all humans. She experiences a deeper level of truth through applying synergetics (Buckminster Fuller’s anticipatory design science) and the working laws of Universe to enterprise design and human co-ordination. She has a way of articulating this so others can see it as well. Christine questions the most basic assumptions that drive our complex systems and can map that back to what is needed today. To learn more visit

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