Small acts of love, beauty, the spoken word and kindness become trim tabs for change.

Violence. Violare – to treat with outrage, to dishonour

Impact – to strike forcefully against something.

We speak of impacting communities. Impact investing. Making an impact. Inadvertently, seeded in our language is an act of violence.

We might choose a better word to describe that which we intend to enable.

Otto Scharmer has suggested 3 forms of violence.

Direct– physical brutality, emotional projection.

Structural– lack of access to, often sustained over decades or centuries, and perpetrated by no single person. 

And Attention Violence – when we are not seen, reduced to numbers, diminished, by others, and our selves.

In this age of becoming aware of privilege, access (lack of), inequality, systems designed to do exactly what we now have…as we turn to create a more beautiful world that we know is possible, choosing language that has within it the seeds of what we intend is significant.

Small acts of love, beauty, the spoken word and kindness become trim tabs for change. Rather than impact we might enhance, enable, synergise…

We might not be violent directly. But do we say yes to structural violence because it serves us? And have we diminished others and ourselves in the way we co-ordinate people in enterprise that never allows the whole person to be seen, heard, and acknowledged for their intrinsic value.

This is the hard work of change. One word spoken creates a field effect, a precession. To consider to this level of granularity is to understand the whole.

Photo taken July 4th, 2020

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About Christine McDougall


As the Founder and Chief Steward of – Christine works with leaders and enterprises globally who have a commitment to being the pioneers of enterprise change. Christine has the ability to completely re-imagine business, its role in our world, and its potential for a future for all humans. She experiences a deeper level of truth through applying synergetics (Buckminster Fuller’s anticipatory design science) and the working laws of Universe to enterprise design and human co-ordination. She has a way of articulating this so others can see it as well. Christine questions the most basic assumptions that drive our complex systems and can map that back to what is needed today. To learn more visit

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