Context is the container that holds the text

To get context, to understand the field in which the text, the conversation, the project, the enterprise, the tragedy, exists, is an essential first step that so few people take.

Context, like synergy, asks us to start with the whole. This includes the arc of history.The ecology of the situation. To gather all of the puzzle pieces first and then to step back and make sense of the whole.

At the simplest level, to give a word context. The bark of a tree, the bark of a dog, or a barque – a type of boat. Which one are we speaking of?

At the level of most of the current breakdowns we have in our society the context is complex.

To understand policing in the USA we need to go back to its origins. We need to factor in the origins of the USA from colonisation. The ‘baked-in’ systems wide racism, so pervasive it is almost invisible to all except for the victims. The almost fanatical belief that gun ownership is not just a right, but the only way. The wild west archetype of the strong man. The religious fanaticism. The deep colonial impulse of ownership, not just of land, but of people as property without any rights. And more…

Almost every human I have known has found themselves reduced to crazy misunderstanding because they or their conversation or activity has been placed in the wrong context.

No one likes it. We feel unheard…irrelevant…invisible..misunderstood.

The most respectful thing we can do for others is to be sure we take the time to understand the full context. To ask questions, listen till our own story is silenced in our listening.

This act of self discipline is also an act of the restoration of dignity to others. 

Photo taken June 11th, 2020

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About Christine McDougall


As the Founder and Chief Steward of – Christine works with leaders and enterprises globally who have a commitment to being the pioneers of enterprise change. Christine has the ability to completely re-imagine business, its role in our world, and its potential for a future for all humans. She experiences a deeper level of truth through applying synergetics (Buckminster Fuller’s anticipatory design science) and the working laws of Universe to enterprise design and human co-ordination. She has a way of articulating this so others can see it as well. Christine questions the most basic assumptions that drive our complex systems and can map that back to what is needed today. She is committed to the creation of Syntropic enterprises as ubiquitous.

To learn more visit

P.S. Whenever you’re ready… here are 7 ways Christine and Team Syntropic might help you steward your enterprise for a world with a future.

1. Purchase the ebook, Speak the Truth for just $10. Our most important work is in human to human relationships. Often the greatest pain of our lives is when these relationships at home and in our work break down. This is a powerful tool that has restored the human connection in many of the most broken relationships. The 7 step process covered in Speak the Truth has been delivered to thousands around the world in The Dare to Care Workshop.

2. Masterclass – Syntropic Enterprise Design and Strategy. The masterclass seeds a new school of business and enterprise design for a world with a future. Online, on demand and live. For more,

3. Enterprise Architecture Launchpad – a four day intensive experience for enterprise teams of up to twenty to shift towards becoming a Syntropic Enterprise. For more information,

4. Unplanning Obsolescence One Day Strategy Session – a team experience to consider a whole systems approach to strategy through becoming a Syntropic Enterprise. For more information,

5. Off-site retreats for Steward leaders in the process of deep change. Be this change personal, at the enterprise level, or both. Rather than a “health retreat/spa” step into a space that enables both self refection and other refection towards the fullest expression of your Pattern Integrity in the world.

6. Warm Data Labs – to consider a trans-contextual response to complex problems, evoking the collective brilliance available when we look at the whole system by design.

7. Dare to Care workshop – How to speak the radical truth with compassion. Delivered to thousands of people around the world, the Dare to Care workshop starts with the premise that I need to care more about you than what you think about me.

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