Around backwards

What do we incentivise for? If we pay bonus’s for maximum profit then those receiving the bonus will cut every cost to the bone, including costs that prevent cost blowouts in the future, like repairs, new technology, education, [email protected] This gets us minimum or below cost of living wages, humans as cogs, corners cut, externalities ignored.

The hope will be that the ball can be passed far enough down the line to have it land on someone else’s lap. 

This is the game we have been playing with our children’s future. But not as we might think in reference to government deficit. When a government is an issuer of sovereign currency, they can always pay for our future.

We have been passing the ball around the decimation of our environment, the hollowing out of our education and health care, our use of our energy savings account (fossil fuels) rather than the application of our human know-how and minds to the deployment of the abundance of energy that we have been gifted through sun and wind.

We have it around backwards. Imagine if we incentivised for an increase all-in-wellbeing for all?

If our leaders of industry and politics were given bonus’s only if their enterprise added value to all stakeholders, not just today, but towards a better future.

Photo taken June 24th, 2020

Beauty is best when shared. Your friends and colleagues might be delighted to receive a daily Beauty antidote to the current news cycle. They can sign up here

To Join Syntropic and create a world with a future

The Pledge for Change


About Christine McDougall


As the Founder and Chief Steward of – Christine works with leaders and enterprises globally who have a commitment to being the pioneers of enterprise change. Christine has the ability to completely re-imagine business, its role in our world, and its potential for a future for all humans. She experiences a deeper level of truth through applying synergetics (Buckminster Fuller’s anticipatory design science) and the working laws of Universe to enterprise design and human co-ordination. She has a way of articulating this so others can see it as well. Christine questions the most basic assumptions that drive our complex systems and can map that back to what is needed today. To learn more visit

Beauty Of Beginnings

365 days, daily glorious sunrise photo and short contemplation. Subscribe for more beauty in your inbox.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Share This