“I don’t want to live in a world without Orangutans,” said the child to her mother.

Neither do I.

Or Blue whales, clean oceans, virgin forests and jungles.

Have we grown up yet, as humanity, to know that we are one Earth, and “over there” is someone else’s back yard? There is no place to throw our waste away that will not have a cost, which our children will bare.

Communities that need to clean cut their forests to survive are cutting down any hope of a future that is healthy for us all. We have created the conditions for this to be considered an option.

It is time that we considered the all-in-accounting cost of our actions, The cost to Earth to extract, to our commons to produce – clean air, water, land, soil – and the future cost that someone else will have to pay. Factor this into the costs and many businesses will no longer be seen as outstanding icons of glory, or even be able to show they are ‘profitable.’

Changing what we measure might create a future of greater beauty for our children.

Photo taken October 4th 2018


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About Christine McDougall

Creating a world where Syntropic Enterprises are the way we do business. Leaving everything better.

As the Founder and Chief Steward of Syntropic.world – Christine works with leaders and enterprises globally who have a commitment to being the pioneers of enterprise change. Christine has the ability to completely re-imagine business, its role in our world, and its potential for a future for all humans. She experiences a deeper level of truth through applying synergetics (Buckminster Fuller’s anticipatory design science) and the working laws of Universe to enterprise design and human co-ordination. She has a way of articulating this so others can see it as well. Christine questions the most basic assumptions that drive our complex systems and can map that back to what is needed today. To learn more visit www.syntropic.world

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