Integrity and principles

It’s only a principle when it costs you money.” Bill Bernbach

Will you stick to your values and ethics when the price is high?

Or will you capitulate? 

How easy is it to speak of principles, values and ethics when life is free and easy?

To speak up for the marginalised. To defend integrity.

To hold values for a company.

When along comes money, lots of it, do you stay true, or fold?

Google folded. Open AI folded. Almost every company on the planet has folded. Principles blown out the window without even a second thought.

We demonstrate our integrity and principles when our backs are hard against the wall and the way seems impossible.

Photo Taken October 5th  2023