Questions for potential business creators
Bucky Fuller called it Obnoxico. The amount of stuff and services we produce that actually add zero or very little value to humanity.
Cheap nasty plastic stuff. Things designed to become obsolete within a year or two. Single-use items that then get immediately discarded. Items that break down quickly, or are cheaper to replace than to fix.
Services that are simply a service on top of a service that keeps us in the merry-go-round of waste of time, effort, energy.
Bucky did the math back in the late ’70s…that 80% of human productivity was spent creating obnoxico.
In the thirty years hence it has not improved.
Of course to compound this, when we put a large percentage of the people into jobs creating obnoxico, we are creating Soulless work. It is a vicious circle with only superficial and short-term benefits.
If you are going to start a new business..you might ask some simple questions.
- Is this product or service something that will truly add real value to humanity now, and in the future?
- Have you considered the all-in-cycle of this product or service…that all of its parts can be broken down and re-used easily? (Also known as the Circular Economy)
- That when you make this product or service, the all-in-accounting cost, the cost of nature making the raw materials, and the after-use cost to humans, Earth and the environment, are factored into the financial model, and that it does actually enable a profit in multiple domains when the entire life cycle is considered?
- That there is genuine purpose and meaning behind what you and your people are doing together?
People want to work on things they care about towards a world with a future. Make better business.
Make Syntropic Enterprise.
July 30th 2019
Photo taken July 30th, 2019
