Today’s guest is the exceptional Jim Breen. We met in 2013 over breakfast on the Gold Coast. Ever the Irish man, the conversation was an adventure in story telling. I have the sketch in my note pad of how Jim planned Cycle Against Suicide. I refer to that sketch at least once a week as I build 2.23AM. Having now spent time with Jim in Ireland, participated in a Cycle Against Suicide spin off, and met many of the wonderful people in Jim’ life, I can say that Jim is only just getting started. Strap in folks, you are in for a wonderful ride. Inspiring, world changing…all of that.
To download the transcript. Season1, #5 Jim Breen

About Jim

To describe Jim Breen in one sentence would be to say that he tucks into the engine of innovation, pegs its throttle, and drives it forward. With speed. As CEO and Founder of PulseLearning (, that same velocity found face in PulseLearning winning the Deloitte Fast 50 award for the fastest growing IT company in Ireland.


But Jim is not about awards. He is about inciting others to realise their goals, reach their objectives and attain their dreams – an endeavour that takes its form in his founding of TriGrandPrix ( In a similar vein, he founded the internationally acclaimed Entrepreneur Experience, fueled by his passion for nurturing and mentoring emerging entrepreneurs and innovators.


Jim is an originator, an architect of invention, a tireless thinker and a rogue rule breaker. But he makes things happen. Big things. Being invited to take part in “The Secret Millionaire” television programme has seen him spark a nationwide discussion on mental heath issues along with the birth of his brainchild – Cycle Against Suicide ( – a confrontational campaign than pinpoints the scourge of suicide as a foe to be confronted and overcome. If suicide is a war, then Jim, along with the support he has garnered, is a serious army.


His own personal history is drenched in challenges – from Ironman to marathons, international rowing to winning the British and Irish Senior Intervarsity Boxing Championships. Jim does not retreat, he merely re-calculates. If any given fight sees him punching above his weight, well then, he just bulks up!

Show notes

*for people to reach far above average in things they are passionate about, that serves their purpose

*risk putting your head above the parapet

*mental illness isn’t sexist, racist or ageist

*what wakes him – ‘good enough is not OK’ Go for the exceptional

*surrounds himself with exceptional people, the outliers, rule breakers

*let go of what needs to be let go

*it is all about trust

*in a rapidly changing world you have got to hang on to what is truest in you

*concerned right now about the level of trust (or lack of) that exists in organisations

*the 5% moments…when you are being tested

*we judge ourselves by our intentions. Others judge us by our impact

*if you have to revisit a contract you are already lost

*are you writing a resume or your epitaph?

*there are other senses you have to engage as an entrepreneur

*you have to believe that ‘we can do the exceptional.’

*that is all very well in practice but it will never work in theory

*things are much more about we than I

*self-full vs selfish


Pulse Learning


Cycle Against Suicide

Cycle Against Suicide Facebook page

To watch the episode of The Secret Millionaire in which Jim appeared

To read an article on Little Atrocities



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