Business Hacking


The purpose of a business hack spans several spectrum’s.

1. If you want to ensure your business is best equipped to stay healthy and viable now and into the future (5 plus years) when taking into consideration all the changes globally, nationally and locally then a business hack is one of the best ways to do that. It is a very deeply considered and low risk way of becoming certain as a business owner of the path you need to take to remain profitable and ahead of the game. It will allow you the views and perspectives to make choices that are 100% aligned with what you want for your business.

2. If you are an entrepreneur or business owners who fits the category of ‘non-conformity’ ‘challenging status quo’, ‘positive deviant’ ‘misfit’  and you are deeply inspired to create and maintain a business that sets the bench mark for the future of business, being both wildly profitable  in every domain and adding enormous value in all domains while doing zero harm, then a business hack has your name on it.

Here is how a business hack works. Together we carefully select a group of stakeholders…customers, service providers, staff, board, executive team, potential clients…to come together for the hack. All of these people will be contributors to the hack, utilising the principle of multiple intelligence, co-working, synergy and collaboration. The whole hack is facilitated with a high degree of skill by the chief hacker.

Phase 1. Hack In. In the first phase we challenge and explore every single assumption that exists in the business. From purpose, values, mission, activities, product design and delivery, marketing, sales, training and development, systems, structures, culture, relationships, human resources, IT, legal, accounting, governance, business structure, business model…etc…

The point is not to ever make anything explicitly wrong, or right..but simply to open the conversation of inquiry as to why you do what you do, what is the result in the immediate and wider field, how this adds or detracts from. Let’s face it, as business owners and entrepreneurs, we rarely get time to truly do this, and yet we know intuitively the value of doing exactly this.

Phase 2. Seeding. At this point we introduce new tools and models, new perspectives, new systems. This is done either through the experienced chief hacker, or with the added input of selected guest contributors who are masters in their field. We aim to introduce models and tools that are at the very edge of the future of business, that transcend triple bottom line, and other current management and business tools. Again, all with the continued contribution of the whole of the hack participants. Seeding is not for the purpose of deployment of these new models, but for the purpose of exploration as to what is possible for your business within the context of the immediate now and the future. How do new ways of thinking, doing and being potentially affect your business?

Phase 3. Hack Up. In the final part of the hack process, we consider all that we have learned and add to this the perspective of the global, national and local issues, both the current circumstances and the potential future circumstances. No business will survive without consideration of the larger global issues at play. But few businesses really take the time to consider this on a regular basis. We now ‘re-imagine’ the business and its potential in light of all that we have learned and discussed.

End Result. The business leaders will have a very clear and well examined perspective of how to craft the next stage of their business, what changes to make and why. Their perspectives will be significantly expanded. They will know exactly what they need to do to ensure their business stays healthy, viable and well prepared to meet the future. The plan they craft will be nuanced to fit who they are, the purpose of the business, the way they seek to express their business in the world, the level of risk they are comfortable with, and to seize all the opportunities that until this time they had not been aware of.

The Business Hack is a piece of a larger and much deeper intention. Business and work is where we spend the majority of our time. It affects our lives in every domain, from our purchases, to energy, to food supply. Most people reading this blog will know that business as usual is no longer viable. And many people reading this are yearning to create or be part of businesses that are not just breathtaking in their products and services, but are a place that we want to spend our time, that we want to engage with, and that are adding exponential value to all of humanity while doing great business.

Or as Buckminster Fuller quoted…

“You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete.”

If this is of interest to you and your business, let’s talk.

Rob Moody via Compfight

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