Integrity in marketing
For years I have felt uncomfortable marketing myself or my work. I am not a fan of the social influencer. I dislike the seduction and spin selling that gives offerings of little substance a temporary super gloss. I am deeply cynical of the solo hero who takes the stage, revelling in their own glory as the measure of success without really caring about the people they influence.
I admire the genuine. Those who care for others above self. Those who toil to deliver high quality every time. I especially admire those who measure success by character, integrity, and qualities such as compassion and deep humanity.
There is a subtle distinction I am learning. With Syntropic World I believe so deeply in the integrity of the work. I believe the tools and models transcend any single person, including me. I know it is about a future for Earth and all her creatures. That we, the people, can lead change for a world with a future.
To tell this story, to let others know, is my responsibility. To give people sovereign choice, with access to information absent spin or seduction, is my duty as the steward of this work. Never to impose. Never to sink into absolutism, righteousness, superiority.
But to say, here…check it out. We make it easy for you to do that with little risk.
**Today is the last day to register for the September 15th Masterclass at the early bird fee. You can do so here. We would love you to join us.
Photo taken September 9th 2020
