The principle of riding a bike. How to sell. Theory vs practice
You can read a 5000-word essay on how to ride a bike.
You can have your customer read a 10,000-page book on how to ride a bike.
Until you get on the bike, words on how to ride a bike add almost no value to the experience of riding a bike.
Remember the principle of bike riding whenever you are trying to sell an idea.
Best way, if at all possible, is to have your customer get on the bike. Sure, they may crash. Even skin their knees. But the conversation about the experience will accelerate to a whole new order.
Build in a touch, taste, and feel experience when possible.
December 6th 2016
